Cheng Chou (周成)
Email: cchou@le.ac.uk
Phone: +44 (0) 116 373 6288
Address:
School of Business
University Road
University of Leicester
Leicester, UK, LE1 7RH

I am a Lecturer (Assistant Professor) of economics in the School of Business at the University of Leicester, England.

Research interests: Quantitative marketing (with focus on analyzing consumer choice and firm strategies in high-tech markets) and applied econometrics

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Publications